Reality TV star Bethanny Frankel founded the Skinnygirl brand and made it famous. From one lower-calorie margarita blend Skinnygirl, the brand has evolved to offer a full range of food, beverage and lifestyle products.
The packaging for this line of Skinnygirl single-serve beverages needed to align with the established brand while inspiring the desire for a new product experience. This was accomplished by keeping the brand’s clean look and iconic logo while communicating the contents in a standout fashion.
Images are of the teas and coffees themselves with easy-to-identify flavour cues such as lime, cranberry and peach. Colours were used to reinforce identity and further distinguish the beverage varieties from one another.
Single Cup Coffee / BB Endeavors, LLC